UNIQUE TYPES

Unique Types

We invited the design community to create, in a collaborative project, the Unique Types: font types inspired by the children assisted by AACD - The Brazilian Association for the Welfare of Disable Children. A serie of videos was done with the children inviting the top creative directors in Brazil to use the fonts (licensed as Creative Commons) in their advertising campaigns. The message was really simple: Advertising can use these unique types on their campaigns, showing how being disabled or different (even for a typeface) doesn’t mean you can’t achieve great things.  

9 out 10 CDs accepted the invitation and we put AACD at Trending Topics Brazil at Twitter

We created 10 videos to invite the most popular Creative Directors of Brazil to join the project. The videos was launched at Twitter and we encourage people to spread it until the video get to each Creative Director.

Campaigns with the Unique Types have reached 30 million people, spreading a message against the prejudice endured by disabled people.